Walking home from a class at the San Francisco Zen Center, I noticed this billboard.
And then this one:
They’re not like most billboards, whose job is to convince you of how much better your life would be if you drank this or went there or wore that.
My friend Felipe Dulzaides and I were able to put up a series of eight billboards, briefly, a few years ago, each with the intent to make the passerby pay attention to the location.
Each one featured some aspect of its site, suddenly huge: basketball backboards, parking lot stripes, surveillance camera, overhead wires. They looked like these:
(These photos by Felipe Dulzaides)